• Design and implement visual merchandising strategies across all Bali stores, aligning with brand identity and seasonal campaigns.
• Ensure in-store displays reflect the purpose and values of the brand.
• Plan, execute, and regularly refresh Windows Calendar and Windows Implementation, in-store product layouts, mannequins, and key focal points.
• Maintain budgets and be in direct contact with suppliers and be responsible forsourcing materials for windows, mannequins, hangers, furniture and anything relatedto the store operations.
• Commercial awareness of stock display as its main purpose is always to contribute to sales
• Collaborate with the marketing and retail teams to support product launches, promotions, and storytelling opportunities.
• Train and guide store staff on visual standards and presentation guidelines.
• Monitor sell-through and customer interaction with displays, adjusting layout and flow to enhance conversion and customer experience.
• Stay updated on industry trends and sustainable merchandising practices.
• Create harmonious store environments by curating not only visuals but also sensoryelements such as music, scent, and overall energy of the space.

• Minimum 3 years of experience in visual merchandising, preferably in fashion or lifestyle retail.
• A strong sense of aesthetics with an eye for composition, detail, and colour.
• Deep understanding of retail storytelling and customer psychology.
• You connect deeply with Indigo Luna’s purpose and have the sensitivity to translatevalues into physical environments.
• Hands-on, proactive, and comfortable working independently in a fast-paced environment.
• Knowledge of sustainable materials and environmentally friendly merchandising is a plus.
• Based in Bali or willing to relocate.
• Willing to travel between store locations to ensure consistency and quality of execution (inside and outside Bali)
• Proficient in basic design tools such as Canva (or similar) to create visual briefs, mockups, and presentation decks.

• You will manage and develop a multidisciplinary team currently covering:
• Marketing: Collaborations & Partnerships, Brand & Content, Graphic Design, Paid Media (via agency)
• Growth: Online Growth and Offline Growth (including 3 Bali stores, 3 Store Team Leaders, and 1 Visual Merchandiser)
• This is a unique opportunity to unify brand building with growth-driven commercial results, ensuring our mission and aesthetic remain strong while scaling globally.

Strategy & Leadership

• Develop and execute comprehensive annual and quarterly Marketing & Growth strategies, aligned withcompany revenue & growth targets.
• Lead, mentor, and inspire a multidisciplinary team across brand, online growth, and offline growth.
• Establish clear Key Performance Indicators (KPIs) for each function (Brand, Online, Retail), and trackprogress regularly.
• Prioritise high-ROI activities, ensuring effective use of resources and budget.
• Maintain a strong balance between brand storytelling and commercial growth initiatives.

Team & Workflow Management

• Oversee the smooth execution of campaigns across e-commerce, social media, retail, and physical activations — ensuring they are on-brand, on-time, and within budget.
• Provide strategic oversight for the Collaborations & Partnerships pillar (influencer marketing), ensuring strong ROI and effective systems.
• Guide the Brand & Content pillar to ensure cohesive brand storytelling across all channels (social media, campaigns, photoshoots).
• Manage Graphic Design priorities, maintaining consistent brand identity across all visual touchpoints.
• Guide and manage the relationship with our Ads Agency, ensuring campaigns are well-optimised andaligned with brand and business objectives.
• Empower Online Growth and Offline Growth leaders, giving them ownership while ensuring cross-channel alignment
• Conduct regular 1-on-1 meetings to provide constructive guidance, assess individual performance, and address challenges.
• Actively participate in performance reviews for team members, delivering valuable feedback and setting clear goals for continuous improvement.
• Play a key role in the hiring and growth processes, including identifying talent needs, conducting interviews, and making decisions on team structure.
• Foster a collaborative, creative, and results-driven team culture that aligns with Indigo Luna's vision and values.

Performance & Growth

• Oversee performance tracking and reporting, consolidating insights from influencer campaigns, organic content, and paid media.
• Drive e-commerce growth through funnel optimisation, CRM, SEO, email, paid performance, and conversion rate improvements.
• Drive retail sales growth through in-store activations, promotions, visual merchandising, and customer experience improvements.
• Conduct in-depth analysis of campaign performance and ROI, providing actionable insights and data-driven recommendations for continuous improvement.
• Monitor KPIs including revenue, CAC, ROAS, LTV, store sales, and conversion rates.
• Use performance insights to guide decision-making and continuously improve results.

Campaign Planning & Optimization

• Oversee the day-to-day operations of the marketing department, ensuring all campaigns are executed effectively and align with the overarching brand strategy.
• Use data-driven insights and customer feedback to continuously optimise campaigns, enhancing customer acquisition, engagement, and retention.
• Develop campaigns specifically designed to support sales objectives and drive conversions.
• Regularly conduct A/B testing to refine strategies for content, design, and targeting, ensuring good effectiveness.

Brand Stewardship

• Ensure all marketing communications reflect Indigo Luna's mission, values, and aesthetic, guided by the Creative Director.
• Protect and elevate brand positioning while balancing brand-building with sales-driving initiatives.
• Maintain awareness of industry and cultural trends relevant to our audience.

Budget & Resource Management

• Take ownership of the Marketing & Growth budget, ensuring cost-effective allocation across brand, e-commerce, and retail channels.
• Regularly assess resource allocation and adjust based on campaign performance and evolving business needs.
• Allocate resources effectively between marketing initiatives and sales support activities.
• Track and optimise marketing spend based on sales performance metrics.
• Collaborate with the finance team to ensure smooth budgetary processes.

Cross-Department Collaboration

• Work closely with the Design, Product, Sales, and Operations teams to ensure good alignment of launches, messaging, and priorities.
• Ensure all marketing assets are well-prepared and aligned for new collections and campaigns.
• Partner with Customer Experience to ensure feedback loops inform campaigns and retail activations.

• Strategic & Hands-On: You possess the ability to envision the big picture while also rolling up your sleeves to ensure good execution.
• Creative with Commercial Acumen: You have an appreciation for good storytelling coupled with an understanding of the numbers that drive business success.
• Inspiring Leader: You are skilled at motivating creatives and specialists, providing both clarity and support.
• Organised & Agile: You possess strong project management skills and the ability to adapt when plans evolve.
• Data-Driven: You are comfortable with marketing analytics and adept at leveraging insights to drive decisions.
• Mission-Driven: You are passionate about sustainability and your values are aligned with Indigo Luna’s mission.
• Collaborative: You work well with other departments to achieve good results.

• 7+ years of progressive experience in Marketing, Growth roles, including at least 3 years in a leadership position.
• A proven track record in successfully managing influencer campaigns, social media strategies, and brand content.
• Experience managing agencies and freelancers.
• Experience in e-commerce growth strategies (SEO, CRM, performance marketing, conversion optimisation).
• Experience in retail growth strategies (store management, activations, visual merchandising).
• A strong understanding of paid media strategies and analytics.
• Prior experience in the fashion or lifestyle industry (preferably with a focus on sustainable or mission-led brands).
• Strong leadership experience managing multidisciplinary teams.
• Excellent communication and people management skills.

• This is a good opportunity to join a purpose-driven brand and make a significant impact. If you are a visionary leader with a passion for sustainability, the skills to unify brand and growth and a desire to shape a growing global brand, we invite you to apply. Come and help us continue to create something special.